Mysterious Microsoft Win8 first month sales

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Microsoft Windows 8 operating system has been on the market for more than a month on October 23, unlike the high-profile announcement of the first month of Windows Vista and Win7 sales, Microsoft has not announced the first month of Windows8 Sales. PC manufacturers generally revealed that Win8 models are not the main sales force, sales are not optimistic, and may not really open the market next year.

According to the statistics of Internet traffic monitoring agency Net Applications, Win8's market share is only 1.01%, far lower than Windows 7's 44.7% last month. According to research data from research firm Toluna QuickSurveys, only 39% of PC users plan to upgrade to Windows 8 operating system, and only 14% of Windows 7 users have indicated that they have upgraded to Windows 8.

Microsoft Windows 8 sales become a mystery in the first month

Unlike the Gates era, Microsoft in the Ballmer era is always keen to show strong Sales figures, a month after the release of Microsoft Windows Vista, Microsoft officially revealed that Vista license sales have reached 20 million copies, which exceeds the license sales volume of Microsoft's Windows XP released in January 2002. Sum.

After Win7 was released for a month, Ballmer even revealed that Win 7’s sales were around 40 million units. However, this practice has been broken, so far Microsoft has no plans to announce the first month of sales of Windows 8. The only well-documented data was the 4 million units sold in the 4 days announced at Ballmer Build 2012.

Industry analyst Gregg Keizer believes that four days of 4 million data may include a large amount of download data, because it will be difficult to calculate specific retail sales in such a short period of time. data. Apple Mac OS X 10.8 also sold 3 million units through download channels within 4 days of its launch.

EndPoint Technologies analyst Roger & Bull; Roger Kay pointed out: "The difference between Windows 8 Pro and Windows RT makes Win8 positioning difficult. The new touch interface is ideal for high-end mobile device markets such as tablets. But Microsoft can't succeed with just a few tablets. ”

PC manufacturers still do not fully promote Win8

Windows 8 with touch as the most characteristic has limited appeal to non-touch screen PCs, and the promotion of PC manufacturers will be an important means of popularizing Windows 8. However, a person in charge of a 3C store said to ** technology that various PC manufacturers will still sell traditional Windows 7 products. The price of the product, which is regarded as the main sales force at the end of the year, is basically below 6,000 yuan, and the touch screen is not installed.

According to **Technology field investigation, currently all kinds of computer products sold in Zhongguancun are still mainly based on Windows 7 operating system, although many brands in the flagship store have Windows 8 products, but sales staff Often do not actively recommend users to buy new products, more willing to recommend Win7 products to users.

Zhang Yonghong, executive vice president of Acer Acer China and general manager of the consumer and SME business unit, told ** Technology that from the perspective of Hong Kong and other markets, consumers did not reject Win7 computers because of the emergence of Win8. In the case of close selling prices, there are still many users who choose Win7 computers.

The management of a number of PC manufacturers told ** Technology that several major PC manufacturers currently recommend high-priced ultrabooks and variants, so there is no Windows available in the mainstream price range of 3 to 6000. 8 operating system. First, in order to protect the profit margin of new products, the second is because there are still problems with the supply of touch screens. Third, because the inventory pressure of the huge Win7 products needs to be digested, the arrival of the Win8 era will be the next year.

This judgment is consistent with analyst Brian White, who recently said that the prospects for Microsoft's Windows 8 operating system are clear, but the current PC industry is sluggish, resulting in Windows 8 sales not smooth. It is expected that in 2013, the operating system is likely to usher in a surge in sales.

Responsible person changes upset Win8 rhythm

For Microsoft, the biggest negative news for Windows 8 is the head of Windows department Steven • Steven Sinofsky After leaving, Sinowski chose to leave after 20 days of listing on Win8, which will inevitably have an impact on the Windows 8 operating system that has just been released and is still building its own ecosystem.

According to the New York Times, some Microsoft observers have placed Shinofsky's name in the list of internal candidates who replaced Microsoft's current CEO Steve & Bull; Ballmer. But sources familiar with Microsoft say that concerns about his ability to work with other executives may reduce the chances of Shinnowski becoming CEO.

An analyst who used long-term tracking Microsoft told ** technology that Steven • Sinowski’s departure is likely because of Ballmer’s pressure, and recently Microsoft’s share price will not There have been too many changes, because the planning of the next generation of Windows products has already started step by step, and the two successors are familiar with the management model of Sinowski, and the follow-up products have little impact.

But many PC vendors’ managers have expressed concern about this technology. They think that Windows 8 is a key step for Microsoft to move into the touch era. In this process, the establishment of an ecosystem is particularly important. Although the software of Windows 8 has been completed, the establishment of the ecosystem is a long-term work, and it is still a few steps away. Sinowski has left or disrupted the process.

In addition, Microsoft's strategy in the post-PC era was based on Microsoft Windows 8 and integrated WP8, Xbox and office products into a complete system, but Sinowski's departure Going will make the Windows department lose its internal strong position, which is not conducive to the subsequent development of this strategy.