Surface retail situation is bad

According to foreign media reports, investment company RW Baird analyst William · William Power (William Power) released an investor report on Monday, although Microsoft began selling Surface as early as October 26 RT tablet, but until a week ago, Microsoft began to expand the sales channel of Surface RT. Powell’s news shows that Surface RT’s sales in retail stores are not very optimistic.

After consulting with sales representatives at retail stores such as Best Buy and Staples, Powell found that the tablet they recommended to buy was mainly the Apple iPad. He pointed out that the sales representative who spoke to us said that the Apple iPad is currently the most popular device. Amazon's Kindle Fire and Samsung's Galaxy Tab are frequently mentioned alternatives. & rdquo;

Powell hinted that the feedback received from the Microsoft Surface RT tablet showed that the product was not supported by any supply chain, just started selling more than a week ago. In the report, Powell pointed out that “Best Buy has only recently started selling Surface RT, but if you don’t specifically ask about this product, the sales representative will not recommend this product to us. When asked about the sales time of Surface RT, sales representatives will emphasize that Surface RT is a new product, and sales relative to iPad or Kindle Fire are still very low. And the news we got also showed that all of the Best Buy retailers' Surface RT inventory is very abundant. & rdquo;

Powell said that Surface RT is similar to the Staples retail store, which is not the main sales product of Staples. Although Staples has not yet sold the iPad, when asked about the inventory of Surface RT, Staples' sales representative said that the product is still abundant. Most sales representatives say that the popularity of Surface RT for buyers is mainly due to the ability to run Office.

Surface RT is currently configured with an ARM architecture processor. Another Surface with an Intel processor will start selling next month.

Apple shares rose $1.68 in regular trading on the Nasdaq Stock Market on Monday, or 0.3%, to close at $521.01. Microsoft shares fell 0.37 US dollars, a decline of 1.4%, to close at 27.08 US dollars. Amazon shares rose $1.70, or 0.7%, to close at $258.62. Samsung Electronics shares rose 2.2% on the Seoul Stock Exchange to close at 1.474 million won.