Win9 continues to interpret Microsoft's compromise

Computer store news: Steps are too big to be easy to pull … … slightly vulgar this network term is the most realistic portrayal of Microsoft operating system in the past two years. According to the results, Microsoft, which is full of confidence in Win8, has not been recognized by users. This is completely different from Microsoft's previous operating system, and more products that are aligned with Google and Apple make users not buy it.

So only two versions of Win8 and Win8.1 Microsoft can not wait to clear the Win9 plan, "No Win8.2", from the digital change can also see that the operating system overlord is eager to get rid of the Win8 vortex Attentively.

From the current release of Win9 technology preview, you can know that the new version of Microsoft operating system will continue to return to the traditional, such as the optimization of the start menu, multi-window display window application … … these are with Microsoft retro Complex, at least in terms of interface and function will not be as big as Win8. According to the argument, Win9 is more like Win7, but draws on many details of Win8.

It is not difficult to see that Win9's return journey is a compromise that Microsoft does not make to the market and users: In the past two years, the market has been passing the news of poor sales of Win8. As a difficult brother, the sales of global PC hardware are also No improvement, no way to distinguish between the logic of who saves or who drags on, the user level can not afford much interest.

In the face of Google and Apple, the veteran operating system hegemony is even more rampant.

In fact, the driving force behind Microsoft’s failure to return is also the stimuli of Google and Apple. Originally, Win7 was a pretty good Microsoft operating system. Even if it didn't have the huge success of WinXP, it is still sincere, at least much better than its predecessor, Vista. However, due to Microsoft's pressure from Google and Apple and the wave of mobile Internet, Win7's fate was terminated early by Win8, but Win8 also fell into a wolf.

Today, Win9 has a clear return journey. In a certain way, we sympathize with Microsoft's practices and efforts to cater to the trend of the times, but Microsoft is indeed different from Google and Apple. The latter is mainly based on mobile services, and the operating system developed is mainly adapted to tablets and smartphones.

In contrast, Microsoft, despite its strong advocacy of Surface and Lumia, has even costly to acquire Nokia, but Microsoft's position is still concentrated at the PC level. What is your interest in the user, the user's expectation of the Microsoft operating system is still focused on whether or not "optimize the PC desktop experience", this level, Microsoft is not too smart partner & mdash; HP, Acer's computer is still the same What is the use of Microsoft on the operating system?

Do you want users to switch to Microsoft Surface all night? This has not discussed the pros and cons of the Surface itself. I suddenly thought of the point he mentioned when interviewing the chairman of a market research organization a few days ago: "Some of the technology companies have hardware and software to do well. Even Apple, the software is unintentional, and in the past two years, Microsoft Obviously, most of the energy is put on the hardware, which has led to criticism of the software business that started. ”

It is said that Microsoft founder Bill · Gates personally led the Win9 project, perhaps this is another form of return.